Story about Tumblr Icon
The logo of Tumblr is one of those which showed very tiny differences and changes over the years. Anyone who has not observed the change over the period from 2007 to the present would probably not notice the difference. In 2007, the logo was first drawn in the Bookman Old Style font. There is one interesting thing. The Bookman Old Style font was developed in the early days of 1860! To take such an old font and bring a stylish and trendy avatar is something remarkable.
In 2011, the logo changed slightly. The font was retained, along with style. The only thing which changed was the spacing. It got tighter. The shadowing effect showed a subtle difference. Another difference was that the shapes were just slightly altered.
In 2013, the logo underwent significant changes. The current logo is in a highly simplified form and shows the letter ‘t’. The logo goes on to demonstrate that the company is well established and is easily recognized by customers or by its target audience. The logo shows a 3D effect, significant shadow effect, and an embossed effect. While it still remains professional, the overall effect is stylish.