Customer journey map creation made simple with Lunacy's free software

Craft comprehensive visualizations to track user experiences, spot pain points, plus optimize interactions. Lunacy's powerful FREE vector editing toolkit makes developing professional customer journey process maps for websites or digital products straightforward yet impactful.

Customer Journey Map Design in Lunacy

How to create customer journey maps with Lunacy

Step 1

Start with a journey map template

Select from Lunacy's built-in templates or develop a custom framework to visualize each visitor's pathway throughout their entire experience.

Step 2

Map touchpoints and emotions

Utilize Lunacy's vector capabilities along with built-in graphics to chart interactions, emotional responses, plus key moments across different stages of the client's path.

Step 3

Collaborate and refine

Share your customer journey experience map alongside stakeholders using real-time collaboration features to collect feedback while implementing improvements.

Powerful diagramming tools for journey mapping

Build detailed customer journey process maps using Lunacy's comprehensive vector editing toolkit. Craft flow diagrams, link touchpoints, plus visualize entire client pathways from awareness to loyalty. Modify colors, shapes, along with connectors to represent various emotional states throughout each interaction phase.

Customer journey map diagramming tools

Journey map templates and asset library

Access a rich collection of pre-made layouts along with visual elements directly within Lunacy. Browse professionally crafted customer journey map for website resources including persona templates, touchpoint icons, emotion indicators, plus pathway stages. These assets provide excellent starting points when developing visual representations of digital product interactions.

Customer journey map templates and assets

Collaborative journey mapping workflow

Include stakeholders in mapping activities through Lunacy's real-time teamwork features. Work simultaneously on identical documents, gather input via comments, while iterating rapidly. Ideal when cross-functional teams need to develop customer journey experience maps that drive meaningful business decisions.

Collaborative journey mapping workflow

More powerful features for customer journey mapping

Cross-platform accessibility

Design customer journey process map projects on Windows, macOS, or Linux thanks to cross-platform support. Your work functions seamlessly across different systems, making collaboration between UX researchers, graphic artists, plus stakeholders smoother than ever before.

Built-in persona creation tools

Develop detailed user personas to accompany visual pathways using Lunacy's extensive graphics library. Access thousands of icons, photos, plus illustrations to represent client demographics, behaviors, as well as goals without switching between multiple applications.

Prototyping integration

Link your customer journey maps directly to interactive demos that showcase actual interactions. Utilize Lunacy's prototyping capabilities to build clickable pathways that team members can explore, offering a more immersive understanding of the overall client experience.

Frequently asked questions about customer journey mapping

What UX professionals say about Lunacy for journey mapping

Join thousands of designers creating customer journey maps with our free software.
  • We've tested numerous applications for pathway visualization, but Lunacy provides the ideal balance between capability plus simplicity. The pre-made templates save countless setup hours, while collaboration features make involving stakeholders from marketing or product teams effortless. The fact it costs nothing means we can implement customer journey map design practices across our entire organization without budget concerns.

    Michael D., UX Research Director
  • Lunacy completely changed how we approach client pathway documentation for our online store. The vector capabilities work perfectly when developing detailed process flows, plus being able to incorporate actual UI screenshots directly into our customer journey map for website projects helps everyone understand exactly where improvements should happen. Multi-platform compatibility ensures all team members contribute regardless of their computer type.

    Priya S., E-commerce UX Designer
  • As a consultant handling multiple clients, I need versatile applications that don't add licensing expenses to projects. Lunacy is revolutionary for producing professional customer journey experience map deliverables without the cost of subscription software. My clients consistently praise the visual quality of pathway documentation I provide, appreciating they can continue refining these materials after our engagement concludes.

    Thomas R., Customer Experience Consultant

More design tools