Stop googling Etsy image sizes at midnight. This is your one-stop resource for every dimension, specification, and pro tip you need to make your shop look incredible.
Your images are doing WAY more heavy lifting than just looking pretty. They’re your sales team, your brand ambassador, and your first impression all rolled into one. Get the sizing wrong, and you’re basically showing up to a job interview in pajamas.
Etsy’s algorithm loves crisp, properly-sized images. Buyers scroll fast and judge faster. Your Etsy listing photo size can literally make or break whether someone clicks on your product or scrolls past to your competitor.
Whether you’re asking what size should Etsy listing photos be or wondering about the best photo size for Etsy, this guide covers every dimension you need to know.
What size should Etsy listing photos be? 2000px x 2000px minimum, square format.
Best photo size for Etsy? 2000px x 2000px to 4000px x 4000px for crisp quality.
What types of files can you upload to Etsy? JPG, PNG, and GIF files accepted.
What is the largest file size you can upload to Etsy? 20MB maximum, but keep under 5MB for faster loading.
How to resize photos for Etsy? Use Canva, GIMP, or online resizers to maintain the aspect ratio and export files under 5MB.
Your Etsy listing size and Etsy product image size specifications:
Etsy listing image size in pixels: 2000px x 2000px covers 90% of use cases perfectly.
Etsy listing photo size in inches: At 300 DPI, that’s 6.7″ x 6.7″ – perfect for print products.
Your Etsy photo size directly impacts search visibility. Etsy creates thumbnails from your first photo, and undersized images look pixelated when displayed larger. The size of Etsy listing photos affects both user experience and algorithm ranking.
What size are etsy listing photos that perform best? Square images at 2000px minimum consistently outperform other dimensions in search results.
Jewelry: Best size for Etsy listing photos is 2000px x 2000px with macro detail shots
Clothing: Photo size for Etsy listing should show texture – 2000px x 2000px minimum
Home decor: Image size for Etsy listing can go up to 4000px x 4000px for fine details
Digital products: Etsy recommended image size of 2000px x 2000px for mockups
What is Etsy store banner size requirements? Here are the current dimensions:
Standard Etsy banner size: 1200px x 300px
Etsy mini banner size: 760px x 100px
File size: Under 1MB for fast loading
How big is an Etsy banner? The main banner displays at 1200px x 300px on desktop, with mobile crops varying.
Pro tip: Etsy banner dimensions work best when you keep text centered in an 800px x 200px safe zone.
The size of the collage banner depends on the number of images in your collage, with different minimum requirements for two, three, and four images.
Etsy logo size: 500px x 500px minimum for shop icons
Etsy shop icon size: Square format, 500px x 500px to 800px x 800px
Etsy logo dimensions: Must be readable at 40px x 40px display size
Etsy profile picture size: 400px x 400px minimum
Etsy cover photo size: 1600px x 1200px for featured sections
Etsy cover image aspect ratio: 4:3 works across devices
Etsy shop cover photo size: Use to showcase brand story or best products
Etsy thumbnail size: Auto-generated at ~340px x 270px in search results
Etsy thumbnail ratio: 1:1 (square) source images display best
Getting the dimensions right is just the foundation. Here’s how to make your images actually convert browsers into buyers:
Your first listing photo has one job: make people click. Here’s the winning combination:
Clean background strategy. White or neutral backgrounds make your product pop in search results. Busy backgrounds get lost in the thumbnail chaos.
Hero shot composition. Center your product in the frame with 10-15% padding. This ensures nothing gets cropped when Etsy generates thumbnails.
Lighting that sells. Natural daylight or soft white LED lighting shows true colors. Harsh shadows or yellow lighting kill conversion rates.
Scale and Context: Include size references for jewelry, household items for scale with decor, or lifestyle shots that show products in use.
Photo 1: Hero shot – clean, centered, white background
Photo 2: Lifestyle shot – product in use or styled setting
Photo 3: Detail shots – texture, craftsmanship, unique features
Photo 4: Size/scale reference – next to common objects or in use
Photo 5: Color/variation options – different angles or versions
If you add text to images, follow these rules:
Readable at thumbnail size. Text should be legible even when your image is shrunk to 200px wide
High contrast. Dark text on light backgrounds or vice versa – no exceptions
Strategic Placement. Keep text in areas that won’t get cropped on mobile
Brand Consistency. Use the same fonts and colors across all listings
Warm colors (reds, oranges, yellows): Create urgency, great for sale items
Cool colors (blues, greens, purples): Build trust, perfect for luxury items
Neutral tones (whites, grays, beiges): Let your product be the star
Black backgrounds: Make colors pop, but can look cheap if not executed perfectly
Holiday prep. Update your first photo with seasonal elements 6-8 weeks before major holidays
Color trends. Follow Pantone’s color of the year and seasonal palettes
Seasonal props. Add relevant seasonal elements without overwhelming your product
Background swaps. Change backgrounds seasonally while keeping your product presentation consistent
Test these elements:
Track these metrics:
File names matter. Name your files descriptively, like “handmade-silver-earrings-moonstone.jpg” instead of “IMG_1234.jpg”
Color accuracy. Ensure your images show true colors to reduce returns and bad reviews
Consistency across listings. Maintain similar photo styles across your entire shop for a professional appearance
Best image size for Etsy listing success: 2000px x 2000px, square format, under 2MB file size. This combination ensures crisp quality across all devices while loading quickly for mobile users.
Your Etsy listing photo is working 24/7 to sell your products. Picture size for Etsy specifications matters, but clarity and accurate product representation matter more.
What size do photos need to be for Etsy to succeed? Big enough to show detail, small enough to load fast, and consistent enough to look professional. Hit those three targets, and you’re ahead of 90% of your competition.
Learn more about eBay image sizes.
About the author
Mia Donovan. Marketing designer who weaponizes visuals to make people actually care about products. Archives competitor ads like rare artifacts, has lost friends over kerning disagreements, and analyzes color psychology with criminal profiler intensity.
Your cover may hook them, but the contents page keeps them. Learn how to design…
Because your feed shouldn't look like it was generated by the same three people. (more…)
From bold typography to organic abstracts, explore creative poster layouts with pro tips to adapt…
Everyone's out here saying "don't use Garamond" like it's 2015. Spoiler alert: it's not.
Stop falling for basic color wheel BS. Here's how color psychology actually works in branding.
For most businesses, the website is where the first interaction happens with prospects and customers.…
This website uses cookies.