With all the useful stuff for designers and developers, it’s easy to get lost in the ocean of articles and reviews. Every week, we collect a brief weekly digest to share the set of fresh handy links we liked. The links are supported with short excerpts to let you know what the posts are about.

The New Ecommerce User Experience: Changes in Users’ Expectations by Kim Flaherty and Anna Kaley, Nielsen Norman Group

Today’s online shoppers expect options for fast shipping and quick purchasing, seamless transitions between stores and the web, accurate and timely information, and rich experiences that continue in the physical world.

Navigation Design: Almost Everything You Need to Know by Justinmind

Navigation design is about creating a system that empowers your users to interact with and use your product. This is everything you need to know.

Ogilvy Changes Face after 70 Years by Andrei Tiburca

70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of the company would change to just Ogilvy.
Now, as of June 2018, Ogilvy has announced a complete rebranding. For a company that prides itself on “Making brands better” it hasn’t necessarily had it easy. The rebrand has been two years in the making; with the new face lift has come staff changes, new designs, and new financial reporting standards.

A Beginner’s Guide to Voice UX Prototyping by Paula Borowska

Speech interactions aren’t as logical or linear as user flows within a website. A conversation can happen anywhere, anytime. On a website, a user can only go where you allow them to.
This also means that we have to realize that users don’t communicate the someway when they write/text than when they speak. A conversation is ever flowing. And, although it can circle back to a previous point of information, a conversation doesn’t go backward only forward.

Print Design: 15 Tips to Make Your Book Cover a Total Success by Warren Fowler

First of all, you have to know the main rule: you’ll work on the cover only after the content of your book is ready. That’s because the cover should convey the main point of your book, so it’s only natural for you to work on it after you complete the draft.

How to Do an Unsolicited Redesign That People Care About by Jason Li

Don’t just mindlessly dive into redesigning. Think about both your personal and design objectives before starting your project. What’s the best case situation that could come from this project?

Mobile App Branding: Tips, Strategies and Examples by Marina Yalanska

Branding will have an impact on mobile user experience logic and transition, colors and typography, graphics and animation, copy and style. It will define which channels and methods of promotion will set the shortcuts from an app to a user. Therefore, to make mobile branding effective, you have to answer its questions before design and development start. In this case, all the effort will be put in one complex direction and the brand image will be integral and consistent.

Humor in Microcopy: 7 Guidelines to Do It Right by Kinneret Yifrah

A common misconception about microcopy is that if we want to sound human, being funny will automatically do the trick. This approach, along with the current awareness to the importance of microcopy, has brought up quite a few cases of “trying too hard” microcopy, where it feels like the writers were trying so hard to be Joe Cool that they forgot they were writing for UX. Overreaching microcopy is trying to be the showstopper, instead of serving its purpose and helping users.

The Impact of Voice in UX Design: And what to do about it by Jolina Landicho

For consumers, the continuing growth of voice UX is undoubtedly a welcome development – as evidenced by the proliferation of platforms and devices integrating the tech, and the increasing number of people getting acclimated to using voice. But for web and application designers, voice interaction represents, perhaps, the biggest UX challenge since the dawn of the touchscreen age.

UX Your Life: Applying The User-Centered Process To Your Life (And Stuff) by JD, Smashing Magazine

Or, in UX terms: We stop doing user research, we stop iterating, and we stop meeting our own needs. And our lives and careers come less usable and enjoyable as a result of this negligence.
Thankfully, all the research, design, and testing tools we need to intentionally design our lives are easily acquired and learned. And you don’t need special training or a trust fund to do it. All you need is the willingness to ask yourself difficult questions and risk change.

What We Learned from Redesigning the Navigation of a Headless CMS by Petr Augustin

When changing the navigation of your whole app, gut feeling is not enough to go on. As our product started to shift from a small startup into a robust, enterprise-ready tool, we needed to make sure our app structure was up to the challenge. This was an almost perfect project where no one was pushing for a delivery and we could really focus on getting it right.

For Static Sites, There’s No Excuse Not to Use a CDN by DJ Walker

Are you getting the most out of your static site? If you’re not hosting your site on a CDN, you definitely aren’t.
CDNs, or Content Delivery Networks, are commonly used to distribute static resources like images, videos, and client-side code (CSS and JavaScript.) Since a static site is composed entirely of static resources (including the HTML pages,) it is possible to serve the entire website through a CDN!

Layouts With CSS: Flexbox or Grid? by Denis Potschien

The way we design websites has undergone some more and some less radical changes over the past years. With the introduction of CSS flexbox, a major change has taken place. Shortly after, a new layout model, CSS grid, joined the party. Which of them is the better choice for which job? Do I have to choose a model?

Will JavaScript Eat the Monolithic CMS? by Seth Brown

The monolithic web platforms can’t rest on their laurels and continue to try to be everything to everyone. To adapt, traditional PHP CMSes are going to require strong and sensible leadership that find the best places for each of these tools to shine in conjunction with a stack that includes ever-increasing roles for JavaScript.

Collapsing Logo Effect by Mary Lou

Today we’d like to share a little collapsing logo effect with you. The idea is to have an initial view that scales down to a logo in the top left corner of the page. The logo can then be clicked again to expand it to the initial view.

Bonus: Cassie Kozyrkov (Google) on Decision intelligence (ML++) | TNW Conference 2018 Video

Title image by Animagic Studios

Don’t miss a recent article about 6 tools for increasing client leads as a graphic designer and an inspiring collection of isometric low poly illustrations