With all the useful stuff for designers and developers, it’s easy to get lost in the ocean of articles and reviews. Every week, we collect a brief weekly digest to share the set of fresh handy links we liked. The links are supported with short excerpts to let you know what the posts are about.

3 SEO “Hacks” to Boost Your Website Ranking by Carrie Cousins

“Quality search starts with a quality website. You need to provide valuable information for users that’s yours. You can’t copy someone else or publish a mash-up of things and expect results. Find a topic or niche and own it. Then, make sure to diversify types of content and how you reference information.
The goal is to be a credible source of unique information. That’s what these three hacks should help you accomplish in ways you maybe haven’t considered. Create content that helps people in some way, and search results will likely follow.”

Using Prioritization Matrices to Inform UX Decisions by Sarah Gibbons, Nielsen Norman Group

“As UX practitioners, we are often caught in a balancing act: usability improvements, tasks to be done, design ideas, personas, resources — the list goes on. The reality is that not everything can be done at once. Making an informed decision on what to prioritize can be daunting.
A prioritization matrix serves to identify the most important problems. This structured, objective approach helps achieve collaborative consensus while satisfying the varied needs of the user and business.”

7 Steps to Improve User Experience with Well-Crafted Content by Freddie Tubbs

“Even though the content is the last thing on your mind when trying to enhance the user experience, it is just as, if not more important than the website design and its features. Readers have their own preferences when it comes to viewing this content and reading it. Make sure that you do a thorough analysis and research of your market first and then create and present the content according to that. This is the best way to provide value to your audience.”

How to Build a Better Product with UX Writing by Anastasiia Marushevska

“Using fancy words to bring people to a product is normal. Using the same words to keep them is not. When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey, we experience emotions with each tap, click, scroll, and swipe.
Good microcopy (a little piece of text on the interface) can help us navigate and do stuff on a website. It shows care and understanding about our feelings at every step of the user flow.”

Splash Screens and Creating Great First Impression for Mobile Users by Nick Babich

“Don’t make users wait for content to load is a fundamental rule of good mobile UX design. Mobile designers are familiar with this rule. But still, there are times when it’s hard (or even impossible) to comply with load time standards. No matter what causes slow loading time, the goal of good mobile UX is to smooth the waiting time.”

Ten 90s Websites Designs You Won’t Believe Existed by Justinmind

“We’re finally designed for the user. UX principles help make sure that our websites are accessible and a delight to interact with.
But as we all know, it wasn’t always like that. With that in mind, let’s journey back to a time before user-centered design principles and the Nielsen Norman Group. In our post, we take a look 10 of the worst websites of the 1990s ever to be designed. Cue the laughter!”

Negative Space in Design: Tips and Best Practices by Tubik Studio

“Imagine yourself coming into a room fully packed with various staff. Shelves, boxes, bags, piles of books and clothes, the desk cluttered with various things. Will you be able to concentrate on such conditions? Do you really need all those things right now? Will you be able to find what you need and how much time will it take? Well, that’s pretty the same what users feel opening the page or screen without a vital air of negative space.”

Text Editing Techniques Every Front-End Developer Should Know by Ben Frain

“Any Front-end developer is going to spend a lot of time typing and manipulating code. It pays to know how to ‘drive’ your editor to get the best performance.
Following are what I consider some of the most useful or perhaps underused techniques. They are techniques I think it pays to know about and that hopefully you are able to perform with fluidly in your editor or IDE of choice.”

How Not to Write an Error Message by John Moore Williams

“Error messages always mean well. But all too often, they’re confusing, unclear, and leave you wondering what to do next. In this post, I highlight some of the worst error messages I’ve ever seen — and offer tips on how to make sure your errors never make these big mistakes.”

A Reference Guide For Typography In Mobile Web Design by Suzanne Scacca

“Mobile typography is no fun. But web design isn’t always about creating something exciting and cutting edge. Sometimes sticking to practical and safe choices is what will guarantee you the best user experience in the end. And that’s what we’re seeing when it comes to mobile typography.
The reduced amount of real estate and the shorter times-on-site just don’t lend themselves well to the experimental typography choices (or design choices, in general) you can use on desktop. So, moving forward, your approach will have to be more about learning how to reign it in while still creating a strong and consistent look for your website.”

A UX Case Study of Houzz by Shu Jiang

“Houzz is an online platform for home remodeling and design services. As a home decor lover, it is my go-to app when looking for design ideas and inspirations. It is a great product, but a quick usability testing reveals that users are struggling with some issues while using the mobile app.”

Basic Design Concept of VR Design by Paula Borowska

“Over the last couple of years, companies such as Apple and Google have been investing heavily in virtual reality, or VR. We all know that VR is going to be the next big thing so why not learn something about how to design for it? VR is still in its infancy, and there aren’t too many in-depth resources for it yet. But, we can certainly cover the basics in a quick intro to VR design.”

7 Tutorials and Tools to Get You Started with CSS Grid by Ezequiel Bruni

“Your first step will be to get acquainted with the basic principles of CSS Grid. Well, we’ve got blog posts and video tutorials aplenty for you. I’d say to give everything here a look when you have the time, as they all offer different perspectives that might help you to understand CSS Grid better.”

Stop “Feeding” Your Users by Gillian Massel

“Feeds were designed to solve a noble and important problem: information overload. Ninety percent of the information in the world today was created in the last two years alone. Every day, 2.5 quintillion bytes of new content get added to the noise. How is anyone supposed to find what they need without drowning in all that!?”

2018 Logo Trends by Bill Gardner

“This year’s logo trends were influenced by a pendulum shift that’s starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments.
Any time we look at trends, we tend to see that there is a pendulum that is swinging. For instance, it’s not uncommon to see an evolution from a flat logo to something dimensional or vice versa. But over the last three years in particular, from a typography standpoint, we’ve seen a transition toward very austere sans serif logos.”

Bonus: James Whittaker (Microsoft) on Our uncertain future with our robot overlords | TNW Conference 2018 Video

Title image by Zeta

Check the article about The Future of Photography and Hacks You Need to Know in 2018 and don’t miss our fresh free stock photos and music.